Event campaign design · 2026
MIDLANE
LIVE IN
DANKOTUWA.
A visual campaign that turned one live event into a world audiences could enter, follow and remember.
June 2026
Campaign period
Hotel Camellia
Venue · Dankotuwa
Digital · Print · Broadcast
Campaign scope
The brief & visual world
More than a concert poster.
The campaign was designed to give one live event a recognisable visual universe—one that could build momentum across every format without repeating the same announcement.
The visual language moved between two connected moods: a softer, dreamlike atmosphere and the dramatic black-and-gold energy of the official event artwork.
That contrast gave each campaign moment its own purpose, while keeping every touchpoint unmistakably part of the same event.
Campaign rollout
A feed designed to build momentum.
The social system moved the audience from announcement to action, using the key art as a recognisable anchor while giving each message its own moment.
The countdown
Anticipation had a visual rhythm.
The countdown became a sequence of evolving campaign moments—keeping the event active in the final weeks without falling back on seven near-identical posters.
Ticketing
Make the choice feel premium.
Two distinct pass tiers made the offer easy to understand at the point of purchase while extending the campaign’s gold-and-muse world into a physical keepsake.
Beyond the feed
Built for the formats people actually see.
The campaign was carried off the scroll and into the real world: portrait and landscape broadcast creative, guest invitation, printed banners and a short-form video overlay.
On the night
The campaign became the room.
The finished system held together where it mattered most: on site, around the audience and in the atmosphere of the performance.
The final note
One concert.
A complete campaign world.
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