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Shamal Iroshan
SHAMAL IROSHANCreative Designer
Shamal Iroshan
All Work
Social Media DesignContent DesignMiHCMMicroimage Group2018–2026

Designing MiHCM's Social Presence

Eight years of social and content design for MiHCM's LinkedIn and social channels — from production work in Adobe Creative Cloud to an AI-native workflow built on Figma and ChatGPT.

A collection of MiHCM social media post designs

Employer

MiHCM · Microimage Group

Role

Social Media & Content Designer

Tools

Adobe Creative Cloud → Figma + ChatGPT

Timeline

2018 – 2026

The Results

From occasional posts to a growth engine.

Since MiHCM shifted to a consistent, planned publishing cadence in January 2026, LinkedIn reach more than tripled and engagement nearly tripled — turning the Page into a reliable growth channel.

193,865

Total impressions (Jan–Aug 2026)

3.6x

Daily reach growth (228 → 825/day)

2.8x

Daily engagement growth (4.5 → 12.7 reactions/day)

1,073

New followers (7,369 total)

+262%

Impressions per day

228 → 825 / day

+182%

Reactions per day

4.5 → 12.7 / day

+27%

New followers per day

3.6 → 4.6 / day

Where the audience is coming from

Colombo, Sri Lanka17.7%
Greater Kuala Lumpur, Malaysia6.1%
Karachi, Pakistan2.1%
Dhaka, Bangladesh1.5%
Singapore1.1%

Visibility and traffic grew substantially — converting that attention into captured leads is the natural next step. Consistent content design and format variety were core to this shift.

The Work

Eight years, three eras of tools.

From 2018 through 2026, this archive spans MiHCM's LinkedIn and social presence across three distinct production eras — early Adobe Creative Cloud composites, a move to Figma-based templated design as the product line grew, and, from 2026 onward, an AI-native workflow pairing Figma with ChatGPT for faster ideation and copy iteration. What stayed constant across all three: a consistent visual language for a company whose product suite kept expanding underneath it.

The Archive

Selected work, 2018–2026.

A selection of real, published work — organised newest to oldest. Hover an image for its year, click to open it full size.

MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20222022
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20222022
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20222022
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 2026 · AI Era2026 · AI Era
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20252025
MiHCM social media post, 20232023
MiHCM social media post, 20232023
MiHCM social media post, 20222022
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 20212021
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020
MiHCM social media post, 2018–20202018–2020

Intellectual Property

All intellectual property — including the MiHCM brand, social media designs, and associated assets shown here — belongs exclusively to MIHCM Solutions Pvt Ltd. This work was created during Shamal Iroshan's tenure at MiHCM · Microimage Group.

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