mihcm.com
The redesign and design system behind an enterprise HR platform serving businesses across Asia — driving 130% growth in page views since launch.
Employer
MiHCM Solutions Pvt Ltd
Role
UI/UX Designer, Design System Owner
Live
January 18, 2024
Platform
Responsive web
Tools
Figma · Adobe Suite
The Brief
A platform outgrowing its own design.
By 2023, MiHCM's product line included MiHCM Enterprise, MiHCM Lite, SmartAssist, and MiA — each with its own visual language and no shared component system. In 2025 and 2026, two new AI-driven products joined the lineup — Syntra and MiA ONE — making a unified design system essential rather than optional.
Fragmented visual language
Every product page had evolved on its own — different components, different spacing, different tone. Nothing read as one platform.
Company scaling fast
New product lines — Lite, Enterprise, Syntra, MiA ONE, SmartAssist — were launching faster than the site's structure could absorb them.
Weak mobile experience
A growing share of traffic was mobile, but the layouts and interactions hadn't been designed mobile-first.
Confusing navigation
The information architecture reflected how the company was organised internally, not how customers actually shopped for HR software.
Process
From brief to a living system.
01
Content briefs
Defined the goal, audience, and key message for every page before any pixel work began.
02
Wireframes
Structure and hierarchy first — low-fidelity layouts to validate flow and content priority.
03
Design system
Nexus took shape here — tokens, components, and patterns built once, meant to be reused everywhere.
04
High-fidelity design
Every page assembled from the system, not designed from scratch.
The Design System
Nexus. Built once, used everywhere.
The real deliverable wasn't a redesigned homepage — it was a documented, reusable system. Every token, every component, every pattern was built to be inherited automatically by future pages, future products, and future campaigns, without rebuilding from scratch each time.
Nexus is still the system MiHCM's design and product teams build on today.
Homepage Evolution
Two homepages, two years apart.
The homepage has evolved twice since the original redesign — each iteration sharpening the message as MiHCM's product line and market position matured.
Earlier iteration — “Transform employee potential into exceptional performance.”
Current — “The Enterprise HR Platform, Built for Asia.”
Product Pages
The system, in two products.
Syntra and Analytics sit at opposite ends of the product suite — one an AI copilot, the other a data-dense dashboard — yet both are assembled entirely from Nexus components, down to the buttons and card patterns.
Feature Design
Making complex features legible.
Enterprise HR software carries a lot of functional depth. These bento-style feature grids on the MiHCM Enterprise page break down two of the platform's most complex areas — Talent Management and Workforce Management — into scannable, visual feature sets.
Talent Management
Workforce Management
Campaign & Banner Design
Every campaign, on-brand.
Beyond the core site, the design system extended into ongoing marketing needs — seasonal campaigns, product launches, and always-on promotional banners across the homepage and product pages.
Client Trust
Built for real businesses.
“
The powerful features introduced by MiHCM including the workflow builder has enabled us to optimize our HR operations significantly. Today we are managing the overall HR and talent management dimensions of 3500 employees with the MiHCM system. More importantly, MiHCM's Mobile app and work from home capabilities have enabled our remote workforce to manage their HR needs conveniently.
Lasantha Theverapperuma
Group Chief Digital Officer, Dialog, Sri Lanka
Impact — Immediate
The first month.
+70.1%
Active users
+84.4%
New users
+53.2%
Engagement / user
+66.1%
Engagement / session
+55.6%
Page views
+54.3%
Total events
Not every metric moved up — engaged sessions per user dipped 12.5% in the same period, a sign that growth in reach outpaced growth in depth early on.
Impact — Long-Term
Two and a half years later.
+321.9%
Active users
≈ 29,000 active users
+372.2%
New users
≈ 27,000 new users
+130%
Page views
+175.8%
Total events
+129.5%
Organic search
+1,022%
Direct traffic
Traffic grew faster than engagement depth — a natural trade-off as a platform moves from a smaller, warmer audience to a much larger one arriving cold through organic search and direct traffic. Reach came first; deepening that engagement is the next chapter.
Impact — Reach
From a local tool to a regional platform.
Active users by country — the platform now serves genuine regional markets across South and Southeast Asia.
Singapore
5k
Active users · Major growth
Philippines
2.5k
Active users · +280%
Sri Lanka
2.5k
Active users · +165.2%
Pakistan
1.7k
Active users · +77.0%
Malaysia
1.1k
Active users · +34.6%
Credits & Scope
What I owned, honestly.
My Scope
- Information architecture for the full product suite
- Nexus design system — tokens, components, patterns, documentation
- Wireframes → high-fidelity UI design for every page
- Marketing banner & campaign design within the system
- Design QA during build
Not My Scope
- Front-end development & CMS build
- Marketing & product copywriting
- SEO & content strategy
- Backend / API architecture
Intellectual Property
mihcm.com and all associated brand assets belong to MiHCM Solutions Pvt Ltd. This work was created during Shamal Iroshan's tenure at MiHCM · Microimage Group.
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