01 · Outdoors
Built for open air.
A durable everyday seat for terraces, rooftops and places that move with the weather.
01 · The beginning
Everything starts with what it holds.
A serotinous cone keeps its seeds sealed away — not out of fear, but until the conditions are right.
Heat is not the end of its story. It is the force that opens it.
02 · Release
Heat doesn’t end the story. It opens it.
When the seal softens, the cone stays whole—but what it holds can finally travel beyond it.
Pressure · Fracture · RevolutionScroll to enter
03 · Dispersal
Possibility moves.
Each seed carries a future beyond the cone that held it. Released into the world, it can travel, settle, and take another form.
04 · Collection
What is scattered can return.
Post-consumer plastic is collected, sorted and given another chance to become useful.
05 · Reform
Melt. Mold. Move forward.
The material becomes a new beginning—designed for the everyday, built to stay in use.
06 · Product 01 / 03
The Serotiny Chair.
A familiar everyday form, remade with the material story built into every curve.
01 · Signature Ring
Recessed into the backrest—identity moulded into the form, never applied on top.
02 · Quiet strength
A strong, everyday shell with a calm, unmistakable profile.
03 · Reformed material
Recycled plastic, remade for the rituals of daily life.
In the world
One chair. Many everyday places.
02 · At home
Easy in every room.
A familiar form that settles naturally into the quiet rituals of home.
03 · At work
Ready for the everyday.
Strong, comfortable and designed to keep up with the spaces where ideas happen.
07 · Product 02 / 03
The Serotiny Laundry Basket.
An everyday essential, remade for the rhythm of home.
01 · Carry with ease
Integrated handles make the everyday journey from room to room feel effortless.
02 · Air through form
The open leaf pattern lets the object breathe while making the material story visible.
03 · Reformed again
A durable household essential shaped from recycled plastic, ready for a long life in use.
In everyday motion
One basket. Many ways to belong.
01 · At home
A calm daily rhythm.
Fold, carry, reset. The basket belongs naturally beside the small routines that make a home work.
02 · Open air
Made for moving days.
From a compact balcony to a drying corner, durable recycled plastic meets the weather with ease.
03 · Shared spaces
Ready for the repeat.
A dependable form for laundry rooms, apartments and the many lives lived around them.
08 · Product 03 / 03
The Serotiny 7-Day Meal System.
A reusable rhythm for every day the week brings.
07
pieces, one 7-day rhythm
01
stackable reusable system
∞
more meals, less waste
In real life
One system. Seven everyday moments.
01 · Prepare
One day, made ready.
A single MO box makes the first step of meal preparation feel clear, calm and considered.
02 · Organise
Seven days, in order.
The complete system gives a week of prepared meals a quiet, visible place in the fridge.
03 · Continue
Ready when time is short.
The same MO meal moves from the day’s preparation into the next practical moment.
Serotiny · the return
What is made can make a new beginning.
A circular-plastics brand concept for Phoenix Industries—built around material that stays in use, then finds another life.
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