SHAMAL IROSHANCreative Designer
Rebuilding the brand identity and digital presence of a Maldivian enterprise software company — from first mark to final screen.
The Project
Win Solutions is a Maldives-based IT company that implements enterprise software for businesses across the region — Microsoft Dynamics 365, SAP Business One, Odoo ERP, MiHCM, Corporater, SELENA+, and Bileeta among their portfolio.
The project called for a complete reset. Their existing website was outdated and their brand lacked the cohesion and authority needed for an enterprise software company. Before a single UI screen could be designed, the brand identity had to be built from scratch — logo system, visual language, colour strategy, and typography — documented in a full brand guidelines PDF.
Once the brand foundation was set, I moved into UX — wireframing every page to lock in content hierarchy and navigation flow before committing to high-fidelity design. The final deliverable was a 14-page UI design built in Figma, alongside print collateral including a bilingual letterhead in both English and Divehi, the native Maldivian script.
Before the Work
Win Solutions had a functional website but no coherent brand identity. The logo lacked refinement, the visual language was inconsistent, and the website hadn't kept pace with the scale of their product portfolio. Everything below was the baseline — the brief was to rebuild from it completely.
Logo — Before & After
Website UI — Before & After
Research & Discovery
Before a wireframe or logo concept was drafted, a structured discovery phase defined the parameters of the work. Competitor benchmarking, audience profiling, and a thorough brand audit ensured every design decision was grounded in evidence — not assumption.
What the research revealed
Competitor Analysis
Reviewed Maldivian and regional enterprise IT companies — evaluating brand identity, site architecture, product presentation, and trust-building signals.
Gaps in the market
Opportunities
Audience Research
Win Solutions speaks to a cross-functional audience — from C-suite decision makers evaluating ERP investment to IT leads researching specific product capabilities.
Business Decision Makers
ROI clarity, vendor credibility, real-world case studies
IT Department Leads
Integration specs, product depth, and technical trust signals
Procurement & Admin Teams
Clear partner certifications and contact pathways
Design Direction
Visual benchmarking of enterprise software brands globally shaped the aesthetic direction — balancing authority with approachability.
Colour Strategy
Deep navy + vibrant orange — authority with energy
Typography
Modern sans-serif — clean, legible, enterprise-grade
Tone of Voice
Professional but accessible — not cold or corporate
Imagery Style
Real product UIs and environments over stock photography
Scope
This wasn't a visual refresh — it was a full rebuild. No existing brand elements were carried over. The only constant was the company name.
Brand Identity
Six variants designed for maximum flexibility across every application — primary and secondary colorways, standalone icon marks, and full lockups with the company slogan. Usage rules for every variant are documented in the brand guidelines.
Brand Identity
The brand mark applied across real-world scenarios — environmental signage, digital screens, and print — showing how the identity holds up at every scale.
Brand Guidelines
A comprehensive document covering the logo system, colour palette, typography hierarchy, photography tone, and application across digital and print contexts.
Process
Before any colour or visual design was applied, every page was mapped as a low-fidelity wireframe. This phase locked in content hierarchy, navigation flow, and component placement — decisions that are expensive to change once high-fidelity design begins.
Win Solutions carries a wide product catalogue across distinct solution categories. The wireframing stage was critical for working out how to present each product page clearly — without overwhelming visitors or creating a confusing information structure.
Pages Wireframed
Ongoing
Home
View
About Us
View
Solutions — Bileeta
View
Solutions — Corporater
View
Solutions — Dynamics 365
View
Solutions — MiHCM
View
Solutions — Odoo ERP
View
Solutions — Odoo ERP (2)
View
Solutions — SAP Business One
View
Solutions — SELENA+
View
Clients
View
Partners
View
Contact
ViewHome
ViewAbout Us
ViewSolutions — Bileeta
ViewSolutions — Corporater
ViewSolutions — Dynamics 365
ViewSolutions — MiHCM
ViewSolutions — Odoo ERP
ViewSolutions — Odoo ERP (2)
ViewSolutions — SAP Business One
ViewSolutions — SELENA+
ViewClients
ViewPartners
ViewContact
ViewHome
ViewAbout Us
ViewSolutions — Bileeta
ViewSolutions — Corporater
ViewSolutions — Dynamics 365
ViewSolutions — MiHCM
ViewSolutions — Odoo ERP
ViewSolutions — Odoo ERP (2)
ViewSolutions — SAP Business One
ViewSolutions — SELENA+
ViewClients
ViewPartners
ViewContact
ViewUI Design
Every wireframe translated into a high-fidelity screen — built on the Win Solutions brand system with a consistent component library, colour tokens, and type scale defined in Figma. The design covers both the Services and Solutions sections of the website, each product page carrying the same structural pattern with product-specific content.
Homepage
ViewAbout Us
View
Services — Corporater
View
Services — Dynamics 365
View
Services — Dynamics 365 (2)
View
Services — MiHCM HR
View
Solutions — Odoo ERP
View
Solutions — SAP Business One
View
Solutions — SELENA+
View
Clients
View
Partners
View
Mega Menu — Company
View
Menu Structure
ViewContact Us
ViewHomepage
ViewAbout Us
ViewServices — Corporater
ViewServices — Dynamics 365
ViewServices — Dynamics 365 (2)
ViewServices — MiHCM HR
ViewSolutions — Odoo ERP
ViewSolutions — SAP Business One
ViewSolutions — SELENA+
ViewClients
ViewPartners
ViewMega Menu — Company
ViewMenu Structure
ViewContact Us
ViewHomepage
ViewAbout Us
ViewServices — Corporater
ViewServices — Dynamics 365
ViewServices — Dynamics 365 (2)
ViewServices — MiHCM HR
ViewSolutions — Odoo ERP
ViewSolutions — SAP Business One
ViewSolutions — SELENA+
ViewClients
ViewPartners
ViewMega Menu — Company
ViewMenu Structure
ViewContact Us
ViewPrint Design
The brand extended beyond the screen. Business cards and letterhead bring the visual language into physical touchpoints. The letterhead was produced in two versions — English and Divehi — to serve Win Solutions' local Maldivian correspondence in the native script.
Business Card
Letterhead — English & Divehi editions
Full Design File
The complete project file — wireframes, UI screens, component library, design tokens, and a lightweight design system — is open to view.
Open to freelance projects
& new collaborations.
